Sales - Management Opportunities

6 min. readlast update: 10.07.2026

Purpose

The Opportunities feature is the central workspace for managing potential sales deals throughout their lifecycle.

It enables organizations to register new business opportunities, associate customers, assign responsible users, estimate revenue, monitor pipeline progression, compare commercial revisions, and maintain all supporting proposals and documents in a single location.

By centralizing commercial information, Opportunities provide better visibility over the sales pipeline, improve forecasting accuracy, and ensure complete traceability of each sales process.


Important

The values presented throughout this article (such as opportunity types, pipeline stages, probabilities, sales markets, budgets, expected values, and statuses) are examples only.

The available options depend on the configuration defined in:

  • Control Center → Sales Management → Opportunity Types
  • Control Center → Sales Management → Opportunity Pipelines
  • Control Center → Sales Management → Sales Exercises
  • Control Center → Sales Management → Opportunity Sources
  • Control Center → Sales Management → Opportunity Outcome Reasons
  • Control Center → Sales Management → Sales Markets
  • Control Center → Sales Management → Sales Budgets

Access Path

Sales Management → Opportunities


Overview

Each Opportunity represents a potential business deal.

Throughout its lifecycle an opportunity can:

  • Store general commercial information
  • Be associated with customers and contacts
  • Be assigned to one or more owners and managers
  • Progress through configurable pipeline stages
  • Record multiple commercial revisions
  • Track probability and expected revenue
  • Link one or more proposals
  • Store supporting documentation
  • Maintain a complete history of commercial evolution

Opportunities Landing Page

The landing page provides two complementary views.

List View

The List View displays all opportunities in a searchable table.

Typical information includes:

Column Description
Name Opportunity name.
Expected Value Current expected commercial value.
Real Value Confirmed value after closing.
Stage Current pipeline stage.
Status Current pipeline status.
Probability Current probability of success.
Expected Close Date Planned closing date.
Sales Exercise Associated sales exercise or budget period.

Available actions include:

  • Add Opportunity
  • Refresh
  • Filters
  • Export
  • Column Selection

Board View

The Board View presents opportunities using a Kanban layout organized by pipeline stage.

Each card summarizes:

  • Opportunity name
  • Current Status
  • Probability
  • Maximum expected duration

This view allows sales teams to visualize the overall sales pipeline and quickly identify where opportunities are positioned.


Creating an Opportunity

Select Add Opportunity.

The creation wizard contains two sections.

Overview

The Overview tab defines the general commercial information.

Typical fields include:

Field Description
Name* Opportunity name.
Currency* Currency used for financial values.
Company Company responsible for the opportunity.
Sales Exercise Sales exercise or annual objective.
Sales Market Market associated with the opportunity.
Sales Market Region Region within the selected market.
Sales Budget Budget associated with the opportunity.
Pipeline Pipeline that will govern the opportunity lifecycle.

Available actions:

  • Save
  • Save and New
  • Cancel

Customer

The Customer tab associates the opportunity with the customer.

Depending on the scenario, users can relate:

  • Person
  • Company
  • Contact
  • Account

Customer information is reused across proposals and commercial processes.


Managing an Opportunity

After creation, the opportunity opens in its dedicated workspace.

The upper section contains the main commercial indicators.

These include:

  • Pipeline Stage
  • Pipeline Status
  • Probability
  • Expected Value
  • Sales Exercise Period

General information such as name, currency, company, owners, managers and description can also be maintained from this area.

Additional actions available from the toolbar include:

  • Activities
  • History
  • Delete

Opportunity Workspace

The workspace is organized into functional tabs.

Detail

The Detail tab displays the complete information for each commercial revision of the opportunity.

Use the Revision selector to review the revision history. Each revision preserves a snapshot of the commercial information at that point in time, supporting full traceability of changes throughout the sales process.

Revision Details

The upper section contains the main commercial and revenue information, including:

Field Description
Revision Identifies the selected commercial revision of the opportunity.
Expected Close Date Indicates the date on which the opportunity is expected to be closed.
Close Date Records the effective date on which the opportunity was closed.
Revenue Date Defines the date from which revenue is expected or recognised.
Sales Exercise Identifies the sales exercise associated with the opportunity.
Sales Exercise Period Specifies the period within the selected sales exercise.
Sales Exercise Period Start Date Indicates the start date of the selected sales exercise period.
Sales Exercise Period End Date Indicates the end date of the selected sales exercise period.
Original Value Records the initial commercial value defined for the opportunity.
Expected Value Represents the currently expected commercial value of the opportunity.
Real Value Records the confirmed commercial value when the opportunity is closed.
Deviation Shows the difference between the original and current commercial values.
Sales Market Identifies the market associated with the opportunity.
Sales Market Region Identifies the region within the selected sales market.
Sales Budget Associates the opportunity with the relevant sales budget.
Revenue Periods Defines the number of periods over which the expected revenue is distributed.
Reason Records the reason associated with the revision or its current commercial status.
Comments Allows additional notes or context to be recorded for the revision.

Values are displayed in the opportunity currency where applicable.

Pipeline

The Pipeline section shows the pipeline status associated with the selected revision, including:

  • Pipeline
  • Stage
  • Status
  • Probability
  • Maximum Days

This information makes it possible to understand the opportunity’s position in the sales process at the time the revision was created.

Tasks

The Tasks area displays any tasks associated with the selected revision.

Managing Revisions

Select Modify to update the selected revision. You can also select Delete when a revision must be removed.

💡Important: Create a new revision whenever a material commercial change occurs, such as a change in value, probability, expected close date, pipeline stage or status. This preserves the historical evolution of the opportunity.

New revisions can be created at any time, preserving the complete history of the opportunity.


Commercials

Contains commercial classification information.

Typical information includes:

  • Opportunity Source
  • Opportunity Type
  • Sector Types
  • Sales Market
  • Sales Market Region
  • Sales Budget

The section also allows competitors to be registered together with their estimated value and comments for competitive analysis.


Customer

Displays the customer associated with the opportunity.

Information may include:

  • Person
  • Company
  • Contact
  • Account
  • Name
  • Address
  • Tax Number

Proposals

Lists every proposal linked to the opportunity.

Typical information includes:

Column Description
Name Proposal name.
Total Cost Estimated internal cost.
Effective Margin Amount Expected margin value.
Effective Margin Percentage Margin percentage.
Net Sell Price Proposed selling price.
Total Effort Estimated effort.

Multiple proposals may exist for the same opportunity.


Pipeline

Provides a visual representation of the configured sales pipeline.

Each stage displays:

  • Stage name
  • Probability
  • Maximum expected duration
  • Current stage indicator

The pipeline enables users to easily understand the current position of the opportunity and its expected progression through the sales process.


Documents

Allows supporting documentation to be stored with the opportunity.

Typical examples include:

  • Commercial proposals
  • Contracts
  • Customer documents
  • Scope definitions
  • Technical specifications
  • Supporting files

Documents can be uploaded using drag-and-drop or the file browser.


Best Practices

  • Use meaningful opportunity names.
  • Assign the correct owners and managers.
  • Keep commercial information updated as negotiations evolve.
  • Create revisions instead of overwriting important commercial changes.
  • Update pipeline stages regularly to improve forecast accuracy.
  • Link proposals whenever commercial quotations are produced.
  • Store supporting documentation to maintain a complete audit trail.

Related Articles

Sales Management – Opportunity Pipelines
Sales Management – Opportunity Type
Sales Management – Proposals


 

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