Sales Management – About
The Sales Management module centralizes all activities that support the commercial lifecycle — from identifying a potential client, to developing opportunities, estimating delivery costs, issuing formal proposals, and preparing for customer engagement.
It provides a structured, traceable, and consistent framework allowing organizations to:
- Manage customer records and accounts
- Track and qualify sales opportunities
- Build estimations for services, products, and project execution
- Issue commercial proposals with structured pricing and margin analysis
- Monitor customer interactions throughout the sales process
Sales Management is fully integrated with Operations Management, Billing, ensuring that all downstream processes receive accurate and validated information.
Key Components of the Sales Management Module
The module contains five core features, each supporting a specific stage of the sales cycle.
1. Contacts
Central repository of individuals and organizations engaged in the sales process.
Used across Accounts, Opportunities, Estimations, and Proposals.
2. Accounts
Represents companies or clients with whom the organization maintains a commercial relationship.
Accounts store structured information such as:
- Tax and legal information
- Addresses
- Contacts
- Bank data
- Operational transactions (e.g., invoices, documents, statements)
3. Opportunities
Allows tracking of potential sales engagements.
Users can:
- Define opportunity details and customer data
- Assign owners
- Track pipeline stages
- Estimate potential revenue
- Attach documentation
Opportunities serve as the initial step toward building an Estimation or Proposal.
4. Estimations
Enables definition of service scopes, timelines, and costing structures used to support pricing decisions.
Typical outputs include:
- Work plans and service items
- Cost and margin calculations
- Total estimated effort
- Supporting documentation
Estimations can later be imported directly into Proposals to accelerate and standardize pricing.
5. Proposals
Formal commercial offer sent to customers.
Includes:
- Pricing, margins, discounts
- Optional inherited work plans
- Customer details
- Exchange rates
- Attachments
- Optional Sales Pipeline tracking
Proposals ensure commercial accuracy and consistency throughout the approval cycle.
Sales Workflow Overview
The typical end-to-end process supported by the module is:
- Create or maintain Contacts and Accounts
- Identify a new opportunity
- Develop an Estimation (optional but recommended)
- Generate a Proposal derived from an Estimation or another Proposal
- Track progress through Sales Pipelines
- Approve and finalize the Proposal
- Handover to Operations or Billing
Each step ensures that data flows smoothly to downstream teams while preserving traceability and financial accuracy.
Benefits of the Sales Management Module
- Ensures consistent pricing and margin transparency
- Reduces manual rework by reusing estimations and proposals
- Improves commercial governance with structured approval workflows
- Strengthens customer engagement tracking via Sales Pipelines
- Integrates seamlessly with finance and operations
- Provides full auditability across the sales lifecycle
Related Articles
Sales Management – Contact Segmentation
Sales management - Contact Lifecycle
Sales Management - Contact reason code
Sales Management – Accounts
Sales Management – Opportunities
Sales Management – Estimations
Sales Management – Proposals
Help Center